Holding the latest German Vogue in my hands while sipping my black, sugarless coffee I have to point out that the disappointment of this week do not stop coming. I guess after Dior Vogue had to be the next mess. I sit here and scan through the pages and all I can see is Claudia, Claudia and oh yeah – Claudia. Not necessary to say that I think it to be kind of lame creating a complete issue with one single model – just like before with Heidi Klum [German Vogue Issue June 2009] or before her with Claudia again [German Vogue Issue June 2008 – though this one did not only feature Claudia all by herself] – yeah, right – what a groundbreaking issue.
Slowly I start to wonder if the fashion industry is in a bad shape when it comes to come up with new ideas, new mottos, new inspirations and new motivations. Let me tell you one thing guys and girls and dolls and boys – wake up. In times of bloging and SMM [Social Media Marketing] time is floating away even faster and the magazine market is being taken over one step at a time. I love magazines – there is nothing as wonderful as scanning through pages, feeling the paper, holding the marvelous pictures and reading it over and over again, but it is about time to take the bloging era serious by now, because blogers start to rule the fashion world. Do you want to get swept away?!
P.S.: Don’t worry, I did not loose my passion for Vogue, but the German issues are getting worse and worse and I happen to think it is time to get rid of Christiane Arp and switch positions.