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The Opening: Forever 21 and infantile behavior… a glorious combination!

I just arrived at home finding my daily Standard on my bed and a cup of hot tea waiting for me to be a mental support for writing this blog entry. It is Wednesday the 4th and today the first Austrian Forever 21 Shop opened its doors for VIP’s and press people to look at the variety of clothes, the interior concept and the floating champaign…

As my blog turns out to be my most important working source, I actually had to be there – not just to provide you, my dear readers with the newest and hottest fashion gossip, but also to give you an insight into the partly scandalous life of Vienna’s wannabe top society. Therefore, I attended the opening with a beautiful outfit that included a Burberry tie and with a beautiful lady as my +1 – beloved K – meeting stylish blogger colleague MY! In my opinion the whole concept of the actual Label Forever 21 strangely appears as an American version of British fashion empire Topshop who at least had Kate Moss as a leading and top selling campaign model.

The shop itself holds a more than big variety of clothing with three enormously large floors – the only disappointing thing about these superior number of styling proposals was the percental segmentation of menswear and womenswear – I would dare say it was a very unhealthy division of 5% to 95%… not kidding, at all.

But back to basics – if I were a fifteen year old girl with a minimum budget to spend on fashion this store definitely is the perfect cotton candy location to shop. All those flowers and butterflies and pastel colors really kind of freaked me out compared to the lack of quality. Besides the quality, I have to say, that the store looks quite okay – just like an enormous, glittering Disney wonderland full of faked antiques and somewhat beautiful but kitsch furniture.

In the end, the only really creepy and weird thing was finding out that some people my age and your age and even a few years older than you and me seem to be unbelievably infantile and ridiculous. Once this usually beautifully dressed blogger was working as an intern at a magazine and somehow, by a weird mistake and a weird coincidence one party was against the other and oh my fucking great gosh – A saw me at the opening and ran of to hide away from me. Every single time she saw me. Coincidence? I don’t think so! Lack of self-confidence and knowing one was wrong? Definitely!

On the way to my sister’s new place for having a quick coffee and a little chit chat about what is going on in our both lives, I saw something, that made my mood rise at least a little bit. I do not know what it is, but every time I see this ad I have to smile – whether it is Natalie Portman or the fact that it is a Dior campaign for a wonderful perfume called Miss Dior Cherie – it just makes me feel safe and secure every single time I come across it.

Isn’t she the most beautiful woman that walks on this world?! Well, in my mind she is!

Have a wonderful night my dear, beloved readers.



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