the Life, the Love and the Sex of Vienna.

Archive for Giorgio Armani

Vienna: the Fashion City. Fail.

Currently when I am in public wandering round the streets or being on the way to a meeting or a dinner I find myself being observed by people crossing my way in a very strange manner. The minute people look at me the weird way they do I am wondering if there is something wrong with my face or my outfit and then the next second I find myself realizing I am still in Vienna and we all know – Vienna is in no way ‘Fashion Forward’ even though a lot of Austrian designers, some of which are bad, some of which are extraordinarily good, some of which are truly irrelevant; and fashion bloggers who find themselves being so incredibly important in this fucked up country, try to turn it around by saying ‘Vienna is on the way to becoming a fashion city.’

There I find myself saying, ‘NO. It definitely isn’t!’ Just because a city has stores like Prada, Louis Vuitton, Burberry and Giorgio Armani, it doesn’t become fashionably. Having shops like that is called economy. Just because a city all of a sudden has the idea of hosting its own fashion week, it doesn’t become a fashion metropolis. If you have ever visited the Vienna Fashion Week you’ll realize that it’s called embarrassing. Embarrassing because all of a sudden all bloggers become fashion bloggers just because they post pictures of their stupid outfits because they don’t have anything important to say.
Embarrassing because all these bloggers suddenly become journalists and demand accreditation because they are so important.
Embarrassing because Vienna’s elite of Z-list celebrities all of a sudden decide they are oh so A-list that they have to be photographed at the VFW just because they will then be in shiny magazines where everyone can see their fabulousness.

None of these people really have an understanding for fashion or a sense for style. Fashion and its history always vanishes at celebrations like these in Vienna – just to make space for people who are full of themselves showing off what they do not have — class, style and elegance. That is the main problem of Vienna’s society and the reason it will never turn to a fashion city, fashion metropolis or capital of fashion. Because people here just do not have class. They do not have an understanding for the changes fashion has been through and its history. Fashion is far more than going to a store being able to purchase a €3.400 Burberry trench coat. It is far more than going to Zara and getting yourself an outfit you can post about the next day. Fashion is knowledge. Knowledge of its dimensions — its reach, its history, its global impacts, its designers, its collaborations, its cultural impacts, its influences, its politics, its development.

To me it is rather ridiculous to post an outfit on one’s blog calling themselves journalists or fashion bloggers because there is nothing connected to the meaning and understanding of ‘fashion’ at all. All there really is, is lack of attention that needs to be compensated. And that is what Vienna’s Z-listers and ‘fashion’ bloggers who only post about their outfits really do for a living.

To be continued…
(…because I have a lot more to add!)



P.S.: I know the way I wrote this is very open and yes I do know that a lot of people may be personally attacked with this but that is what I intended to do. Since no one seems to be honest anymore it is about time someone is. And that one seems to be me. I very well know that I am not perfect and that I still have a lot to learn fashion wise but I honestly dare to say I know way more about fashion, its history, its impacts and influences than those wannabe fashionistas.


Born This Way.

Lady Gaga The Born This Way Ball Tour Poster

I’m beautiful in my way
‘Cause God makes no mistakes
I’m on the right track, baby
I was born this way

Don’t hide yourself in regret
Just love yourself and you’re set

I’m on the right track, baby
I was born this way, born this way
[Lady GaGa – Born This Way; Album: Born This Way (Deluxe Edition)]

It was finally announced and I just can’t wait! Today I purchased my VIP Ticket to Lady Gaga’s Vienna Concert of ‘The Born This Way Ball Tour’ 2012 on August 18th. I am ready, I am set, I am on the right track – I was born to be there and there goes another big wish on my bucket list – seeing Lady Gaga perform her fantastic, motivating and inspiring songs live.

The VIP Package includes:
Early entrance to the VIP area
After show Party in the VIP area
Separate VIP coat rack for free
Lady Gaga Give Away
Entrance to the VIP area
Welcome Drink
Beer, Wine, non alcoholic drinks
A local DJ performing after the show

If there is one thing that makes me happy it is seeing Lady Gaga giving her all for the sake of music and the sake of fashion – both domains I am wholeheartedly dedicated to! I am going to marry the night on this wonderfully special day of August and I am already counting the days on my calendar wondering if I can make the time go by faster. Though, I wouldn’t do it – losing days means losing time for picking an outfit and for making myself become my even more fabulous self.

Lady Gaga Armani The Born This Way Ball Tour

Armani Sketch for Lady Gaga's 'The Born This Way Ball' Tour 2012

Lady Gaga Armani The Born This Way Ball Tour

Armani Sketch for Lady Gaga's 'The Born This Way Ball' Tour 2012

Lady Gaga Armani The Born This Way Ball Tour

Armani Sketch for Lady Gaga's 'The Born This Way Ball' Tour 2012

Lady Gaga Armani The Born This Way Ball Tour

Armani Sketch for Lady Gaga's 'The Born This Way Ball' Tour 2012

Do you guys already have your tickets? If not – hurry up, hurry up and imagine yourself dancing, shaking and singing to the fabulously glorious beats of Lady Gaga.



P.S. I am already on my 15th day of my 28 Day Sugar Cleansing and I feel great. About an hour ago I was running to the tracks of Lady Gaga’s Born This Way Album (yeah, I dedicated the whole day to her since purchasing the tickets had something very religiously glorious for me) in the heaviest of rains we had this year in Vienna and I just felt one thing – great!

Great, because I am alive and aware of it.
Great, because I can cherish beautiful and sad moments and be inspired by them.
Great, because I feel like I am on a good way – in every possible sense.
Great, because I am born this way. This way I am and I celebrate it!

Lady Gaga Americano Born This Way

PowerSong of the Day:
Americano by Lady Gaga [Album: Born This Way (Deluxe Edition)]

the Happy issue [Part II] – Sometimes you just can feel happy and fashionable at the same time.

Nina Garcia: Go a little crazy. Be a little dramatic. Have a lot of fun.

Sometimes in life you have to face certain phases of situations where you can’t face anything positive, which are bad days, obviously, but sometimes there are certain moments and days in your life that make you just feel absolutely happy and satisfied with yourself, so I guess, I chose this day to be my lucky and happy day – and I totally enjoy it.

So there I sit on a chocolate brown sofa with a mint green blanket typing on a crystal white MacBook thinking about my days and achievments in the past time while reading in a book called ‘The Little BLACK BOOK of STYLE’ by Nina Garcia watching Mamma Mia [which is a happy mood movie as you must admit] actually loving my life. To be honest, I am not quite sure what to write about on a happy day like this and so I thought it to be a good idea to type down some quotations of great men and women to inspire you living your dreams to their fullest. Because that is what is the most important thing in life…isn’t it? Living and fulfilling every single dream you have set in mind since you are a little boy/girl. So please do me one favour – stick to your dreams, whatever they are. Even if people think they are not realistic or could become true – just stick to them and fight for them and love them and hug them and do whatever you choose to do.

You know, people love to call fashion industry a superficial, shallow industry, but I am just smiling every time I hear such a comment, because I know that they are shallow and superficially acting by now being interested in fashion and not caring about all the work and effort one puts into a research, a whole collection, a fashion based article, a shooting, a styling or even a whole magazine and you know what? I do not give a fucking damn because I know that what I do is what I really love, what I have ever dreamed off and I do what I do to wake such people up, to make them realize what fashion is all about – which is neither the newest IT-bag [whether it is Dior or Hermès or Burberry or Louis Vuitton] nor the latest skirt on a runway show in Paris or Tokyo or New York – fashion is about dreaming, about being inspired by your environment, being captivated by your surroundings, it is about emotional ups and downs, it is about love, it is about tears, it is about joys and it is about fears, it is about you. That is what it is. YOU. Fashion is something that reproduces itself every once in a while, but it only can go through certain phases of production and reproduction, invention and reinvention if fashion can inspire itself on people like you -such who love fashion, who are not ashamed of standing up and saying‘yes, it fucking takes me an hour to look like that, but hell yeah I love it!’, such who are themselves and not some lame, damn reproductions of others. Be yourself and love who you are and what you do. It is up to you to change anything, any common double standard of society, any prejudice or any legal right.

In order to inspire you, I give you some quotations of famous and wonderful people who had a certain influence on their genre, whether it was science or fashion or literature or acting and let us be honest and clear and straight and wise – every genre influences another genre. It is a circle and that is what I love about life – it all comes together one step at a time.

Gabriel García Márquez: Inspiration gives no warnings.

Gabrielle ‘Coco’ Chanel: Fashion fades, style is eternal.

Sophia Loren: Nothing makes a woman more beautiful than the belief that she is beautiful.

Miuccia Prada: What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.

Edna Woolman Chase: Fashion can be bought. Style one must possess.

Karl Lagerfeld: One is never over- or underdressed with a little black dress.

Giorgio Armani: The Alpha and the Omega of the fashion alphabet. The creative universe begins with its essentiality and, whatever path the imagination takes, ends with its purity.

Fran Lebowitz: I do not believe in God. I believe in cashmere.

Elizabeth Taylor: Big girls need big diamonds.

Leonardo Da Vinci: Simplicity is the ultimate sophistication.

Susan Catherine: Remember that always dressing in understated good taste is the same as playing dead.

Bette Midler Give a girl the right shoes and she can conquer the world.

Olympia Dukakis The only thing that seperates us from the animal is our ability to accessorize.

Mark Twain Clothes make the man. Naked people have little or no influence on society.

Christian Dior It’s not money that makes you well-dressed, it’s understanding.

So this goes out to you. Love yourself and be proud of everything you are because you are fabulous! Remember that when you think of me.



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